Is it worth joining the Amazon Launchpad program?
What is Amazon Launchpad?
Amazon Launchpad is a program designed for small and emerging brands.
How does it work?
Amazon Launchpad works by offering a relevant placement for innovative products.
In simple terms, it is an incubator to boost small businesses.
It is perfect to increase exposure, brand awareness, and visibility.
Amazon guides consumers to the Launchpad marketplace with the clear intent of showing them items out of the ordinary.
If you are a startup owner looking for a better place than the classic Amazon platform to show your new gem, Amazon Launchpad is for you.
The name says it all
Some professional sellers have experienced some delays in getting revenue using this program
However, even without making any profit out of it, its benefits are multiple and all relevant.
Amazon created it to increase visibility and help you establish your brand identity online.
As a launchpad, it will give you more visibility with deals that match your targets, thanks to more branding opportunities and Premium A+ content.
Take a look at the Launchpad best sellers here.
To get into the program, you have to be a brand owner and propose innovative products that have something unique and special.
Submit products that are particularly sellable, innovative, and profitable so they can take a cut of your profit.
Amazon Launchpad benefits
What benefits do launchers who join this program receive?
The main benefits of the Launchpad program are:
- Bonus branding tools
- Operations support
- Global Expansion
- Unique marketplace
- Brand gating
Amazon Launchpad represents a fantastic opportunity to establish your business presence in the online retail landscape.
No guarantee of easy money. Zero promises.
However, Launchpad offers a unique section within the large E-commerce platform, where submitted products benefit from a unique and independent showcase that makes them shine.
With Brand Gating, Amazon provides direct help in protecting the brand on the selling platform, although it is not easy to affiliate with this program.
And with the Premium A+ content, you have more product listing customization to increase conversions.
Amazon Launchpad requirements
How do I qualify for this program?
Here are the requirements:
- Average rating of 3.5 stars
- Minimum 5 product reviews
- FBA with Prime Badging
- Business operating less than 4 years
- Sales of less than 5 million in the last year
These characteristics are common among startups, so Amazon skims them from the rest of the applicants.
There is a fixed 12-month tenure requirement.
At the end of that period, you may terminate your enrollment in the program with 30 days’ notice and written consent
What is the Amazon Launchpad fee?
The fees include a 5% increase in referral fees applied to all sales associated with your account.
If you get a sales volume of more than $1 million during the 12 months, Amazon may reduce the premium fee to 3%.
This reduction is not automatic but decided on a case-by-case basis by an internal Amazon team.
Usually, a representative contact you to know if you want to be part of the program, showing all the benefits.
Should your business take part in this program?
If yes, expect an increase in visibility, traffic, and sales if you have optimized your catalog and account.
Use the Launchpad boost and momentum to start your long-term E-commerce marketing campaign.
Amazon Launchpad vs. Amazon Accelerator
Have you heard of Amazon Accelerator before?
It’s the name of another program designed by Amazon to help sellers who want to sell exclusively on Amazon.
It’s different from Launchpad because it doesn’t force you to come up with products that are unique and particularly innovative to the market.
Are you interested in participating?
Your brand and account need to be healthy and already well established, with good inventory and listing management experience.
Amazon Accelerator lets you submit any product you agree not to sell anywhere else.
What are two big pros of this incubator:
- Amazon can buy your brand
- Amazon includes your brand in its Private Brands.
In either case, the deal is that you lose a chunk of autonomy over the brand you created.
There will be no competition for your ASINs, and you get access to the Amazon Vine invite-only program to bootstrap your product launch.
Amazon offers many different programs to help Vendors and Sellers.
To say this, and other programs, tip in Amazon’s favor is too obvious since selling on Amazon is a choice.
As reported in this article, there are no sales guarantees with Launchpad, but you certainly pay a 5% fee, and you may have to wait before you get anything out of it.
To give you a better idea of its target audience for this program, Amazon often invites small manufacturers and startups to participate.
If you are looking for a way to benchmark your new product, LP can be one good way to do it.
It might not be for everyone, but it depends on your goals and E-commerce strategy.