Blog Content and Benefits for Businesses

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Content marketing and benefits

One of the main roles of creating blog content is to make a breach into people’s life.

This is very difficult when there is an over-saturated digital environment, and almost any niche has competitors. 

However, it’s easier than many people believe.

When you are conscious that your product or service is good, the only thing to do is crafting the best message and content to highlight everything you can do.

This is what content marketing does, and what people expect to find on a blog that covers interesting topics.

Just to give a quick overview, in 2021 content marketing is one of the favorite areas of investment for small businesses, and is worth more than 400 billion. It’s a crazy statistic that immediately gives you an idea of how big this industry is.

Companies choose blog content to nurture their leads and convert users into customers, and also to make branding, marketing, and advertisement in the same place.

Blog content will change the way you are found online. As an inbound technique, the blog will call customers offering precious information, so you can attract them to your funnel and try to convert them.

The quality, and the sum of your SEO efforts to get the best blog possible, will improve your Google ranking score in the long run.

Does your company have a business blog?

Would you like to implement a blog content strategy on your business site, or optimize your existing one?

Well, there is no need to be a blogger to efficiently promote your company.

Let’s do this together.

What is a blog?

Okay, you already know what it is.

Many people don’t even know what a blog is. Therefore, they are losing the benefits of having one.

A blog is a particular type of website that consists of delivering information to readers, often in an informal and conversational tone. It can can deal with any type of non-offensive topic and be set to target one type of audience over another. 

If you love travels, you will write about travels, but also about travel accessories, flight booking, best destinations and so on.

Almost everyone knows that once you create a blog, you need to promote it to gain an audience.

Creating blog content is not enough. It is necessary to optimise all the SEO elements to make the blog visible in the search results of Google and other search engines. In fact, most of the times your blog will be buried under the other existing ones that have been around longer and are, probably, more exhaustive.

It is, therefore, mandatory to inform Google through a professional SEO optimization of content and technical aspects, that your new blog is suitable to be found by users.

Once done, Google will take a look at the new blog and if it finds all the right elements in the right place, it will start offering the blog in the search results increasing the ranking day by day.

From there on, everything will be easier, and you just need to keep uploading new content, more and more in line with the desires of your target audience.

Do you need a blog?

You’re probably wondering if your business needs to invest in a blog.
 
The marketing budget is, sometimes, not as much as we’d like to spend.
 
That’s why blogging and SEO articles have become a beloved tool for companies that use the internet and mobile devices to feed their readers lots of useful information to sell, inform, advertise, and get their brand out there.
 
If you’ve ever wondered at least one of these questions, then it’s time to consider blogging for your business:
 
  • How do I get myself found on the internet?
  • How can I attract customers without spending a lot of money on ads?
  • How do I explain to my audience that I have something to sell?
  • What technique can I use to showcase my products?
  • Do I need a blog?
 

Now, writing a blog article can be easy, and you can also fix typos and grammatical errors with some online tools.

Offering information and showcasing your products, inviting a purchase, can also be pretty simple. But doing content marketing, copywriting, or writing sales copies is something else.

Content is based on the ability to offer the clearest and most convincing image of a company to the general public, an audience that must be segmented to be sure that the marketing strategy upon which the content was created, will be effective.

That’s why the best content creators and copywriters invest their time in figuring out how their storytelling skills can best serve the purpose of each company.

Nowadays, content marketing is an infusion of data analysis and creative skills, mixed with writing techniques that convey the idea within the message.

If you are looking for a quick answer, and you are experiencing visibility, sales, and online revenue problems, the blog is probably the right one.
 
Content marketing service Huppyz

Why blog posts are important?

Blog posts are important for SEO, marketing, and sales reasons.

Your company can convert, get marketing qualified leads, and promote awareness for a brand as much as possible, posting a new blog post every week, twice a week, or even every day if there are enough topics to cover.

A simple, 800 words blog post can change brand perception, and make your site and company look more trustworthy.

Your audience will percept your company as one that wants to take care of them, and not just selling some items.

Plus, if sales are your main goal, remember that consumers are more willing to buy after reading some blog content.

When you write a blog post, you engage with a client as you would do in a brick-and-mortar shop.

Blog articles are important because they let you speak about your amazing product, service, or your company with an informal or formal tone, using your branding style, and covering your marketing needs.

The more exhaustive and useful are your posts, the better.

The more often you post, the better.

Every time you publish a fresh post, make sure that you know enough about any given topic, who is the reader, why are you writing, and what you expect in terms of SEO and marketing.

Why blog is important for SEO

A blog lets you implement an SEO strategy through content marketing and copywriting.

You can use different and specific keywords to rank the blog, the website, and the post higher on search engines results, and be easily discoverable by users.

With blog content you inform, educate, and help prospects and customers by writing tips to understand and enjoy your product or service.

At the same time, a blog boosts the website’s online presence and improves the SEO score for Google ranking, offering enough space to publish many posts, while a website may only have a certain number of pages, before becoming saturated or redundant. 

When your company wants to talk about a topic, will write a new blog post, and not a new web page.

content marketing services

Blog Vs website

There is a difference between a classic website and a blog.

At the base of this difference is the fact that a website exists for different purposes, such as selling and informing, while a blog exists mostly just to convey information. 

A website with a blog is a good idea, and almost always more useful than just a blog. But it has to be said that it all depends on the type of business and goals.

However, a well-structured website helps you get a higher ranking because it offers many possibilities to use keywords on several, different pages, offering you many more SEO tools.

Another difference is that you can create a blog post with over 3.000 words, while it’s pretty hard to use the same number of words on a single website page without causing other problems.

A blog post length can’t be standard, but it changes to the individual needs of a website, a business, or a specific topic.

Are you looking for some blog ideas?

Visit Google trends to see what is trending right now, and you’ll get a first impression of what is hot on Google.

Blog content, leads, and top of the funnel

The top of a funnel is known as ToFu.

It’s where you use blog posts, articles, guides, and eBooks to create awareness for your brand, showing your solutions to a customer’s problem.

Consider the blog as a great place to host a top-of-the-funnel.

When you create a funnel, you want to use the ToFu to show what you do and how you do it, so is very important to be clear and to not forget any useful information about your product or service.

When writing a blog post for ToFu, you have to use specific keywords, the same that users would type on search engines to find the exact info about the topic you are writing about. These keywords are known as informational keywords.

These keywords will make your blog post findable by people that search for related topics, acting as a call for those interested, and are very different from transactional keywords.

At the top of the funnel, you want to look professional and authoritative, using a writing style, tone, and promotional channel that attract and get marketing qualified leads, inviting people to perform a given task on your blog or website.

When visitors land on your page for the first time, they are at the first stage of a buyer’s journey and ready to discover something new, so all you have to do is sharing precious and detailed info to generate awareness, authority, and interest about your solutions, to get leads to convert into sales at a later stage.

Follow up leads

Blog content for Ecommerce

Yes. If you run an E-commerce business, you will benefit from blogging.

Why?

Here are some main reasons:

  • Drive traffic to your E-commerce shop
  • Use sales copy to convert 
  • Use content marketing to inform customers
  • Address a problem
  • Offer a solution
  • Show happy customers’ feedback
  • Showcase studies and best practices
  • Index new pages for SEO purposes
  • Leads generation
  • Ranking higher on Google, Bing, etc.
 

These reasons should be enough for you to run and create an ecommerce blog.

Bear in mind that SEO always requires time to be effective, and this period depends on your SEO technique, but also the niche, competition, digital trends, and so on. So, be patient and work for future success, while focusing on your eCommerce shop.

Once your blog is ready, and you need your first visitors, use online PPC ads to boost the blog posts on a fixed budget, calculating the Ad Spend and the ROAS you need to be successful.

As a digital marketing agency, we at Huppyz have always suggested to all our past eCommerce clients to create a blog within their website, and we couldn’t be happier with this choice.

Can you make money blogging? 

If monetized the right way, using promoted tags for affiliate articles, blog posts can raise some bucks.

Creating blog content for money may be a good idea as a side business, or even as a first one, but for companies is different, since companies don’t monetize their blog quite often.

An independent professional may also run a website or a blog to host some advertisement banners from Google or other platforms, earning some money every time a banner receives a click.

When using content marketing to promote a website is important to write and post for the people, having their search intent in mind, rather than just for search engines algorithm, clearly stating which post is directly or indirectly promoting a service or product.

Google stated that writing for the people, and not for the algorithm, is the best way to gain and preserve the ranking.

It’s important to not stuff a blog with posts to use as many keywords as possible, without publishing useful information.

This happens because some webmasters or SEO specialists hope to get higher rankings in less time with quantity, but not quality, and Google constantly updates its algorithm to prevent these techniques.

Writing content for people means using a natural language, with smooth, pleasant phrases, avoiding roundabouts, strange and uncommon terms, making a check of keyword density, and the way these are integrated into the overall text.

When posting content keep in mind that, in the end, the goal is to make sure that the reader has clarified his doubts, got a solution to his problems, and knows more about the topic of his interest.

In doing so, if it is the case, you can offer your services and solutions to problems through a link to the sales page of your website.

How to write a blog post

The best way is to offer relevant information, using your branding guidelines.

Be exhaustive as much as you can. Take a look at your competitors and beat them by writing better content.

Now, let’s dive a little deeper.

If you don’t have a branding strategy or think you don’t need one: please, think twice.

Tone, message style, marketing channels, advertisement, and brand identity are all elements that you must have in place before reaching out to consumers on the web.

Any marketing channel like email, social media, blog, and outreach posts need specific and different ways to convey a message. 

Messaging is the first point of contact between a company and its target audience, so your message must be clear and catchy to beat competitors and win customers’ trust, and this is the reason why you want to talk about them, the consumers, and not about you, the company. 

Being customer-centric is the standard, nowadays. Use this as a powerful tool for your business and show how interested in the people you are.

Now that you know how much messaging and branding are important, it’s time to think about targeting.

Targeting the right audience

So, we have a topic, keywords, a branding strategy, and our blog is ready to be updated with a new article.

But, hey, wait a minute: who are the customers we are going to talk to?

We need to understand it first, and then move to write the blog post for SEO and marketing purposes.

Targeting is the practice of finding who are the persons interested in what you offer.

Also known as a buyer persona, this profile is what companies use every day to shape their offer around their buyer persona needs, narrowing the marketing strategy to get better results.

Age, sex, job, hobbies, city, interests, annual revenue, and other demographic information are extremely important to segment a target audience.

There are different ways to find your target customers. First of all, you can use some analytic tools available for free, like the ones included in the Google Suite.

With Google Analytics you can see some important demographic information about your website’s visitors, to craft a good data-driven target persona to start your advertisement and marketing campaign.

Note: GA may not be enough for bigger companies or professional marketing campaigns, so see it as a first step for those SME’s that need to promote their brand and websites online. For this purpose, GA is usually enough.

You can download a buyer persona template from the internet, fulfilling it with all the relevant information you have about your audience.

Take your time and study the best way to create a tone of voice, a writing style, and be ready to amaze your next customers.

Now that you have more info about why a blog is important, you can begin investing in content marketing and don’t forget to add a button at the end of your articles, to promote your newsletter and get more leads

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