Google Link Spam Update

Google update

What is the New Google Link Spam Update?

Google updates its algorithm every now and then.

This is done by Google to improve the SERPs, search engine results, meaning that we get better and more relevant results when we look for something on Google.

Each Google update can change something in our website traffic and ranking and most of the times Google has announced an upcoming update, long before it took place.

Webmasters and SME’s have to stay updated to not lose any Google ranking that would make conversions and traffic drop even more than one can imagine.

This is why more and more companies have now an in-house SEO specialist that constantly optimizes, adapts, and improves web traffic and performances.

SEO is what today’s business owners recognize as a crucial tool to grow online, and is divided into different categories: On-Page, Off-Page, and Technical SEO.

Why this difference?

The difference comes from the fact that getting professional SEO optimization means working on different aspects of a website.

  • On-Page SEO is known as the practice of taking care of website content, keywords, title tag, meta descriptions. All of these elements can be subdivided into smaller categories, for example, the On-Page SEO keywords optimization includes keyword density and keyword placement as best practices.
  • Off-Page SEO is well known for being the practice of bringing organic traffic from the internet, using backlinks, influencers, GMB, Guest Posts, Video Marketing, Social and Forums promotion. These elements easily fall into branding and reputation management, as any brand identity must be always properly conveyed online and offline
  • Technical-SEO, on the other hand, is what we implement to make a website run at its best, to offer the best experience possible to any visitor, and help Google understand our intentions. To do this, we check if Google indexed the website if there are broken links that need redirections, if the markup data are in place, or if the site architecture and sitemap are optimized for the users and Google bots.

The new Google update started on July 2021, is all about spammy links and aims at improving the search results to give users a better experience, without annoying spam links.

Google Updates and Ranking Drop

Yes. It happens quite often.

A ranking drop is when you see a huge fall in your visitors’ numbers because Google made some changes that affected your website traffic and, therefore, the ranking.

How does the drop occur?

Google’s update nullified any spammy links, removing authority to any external link not yet qualified to meet the new update parameters.

If you don’t have any spammy links connected to your website, then you can feel better right now, as you will not experience any ranking drop.

On the other side, if you have been implemented a black hat SEO technique, the drop is already occurring.

What kind of links are targeted by the new Google update?

Spammy links among the affiliate marketing niche, guest post outreach, and sponsored links.

There are certain parameters that the PageRank Google algorithm takes into consideration to flag a link as spam, thus removing some ranking.

To avoid any external link to another website being flagged as spam by Google, webmasters have to add quality to their links, using appropriate tags:

  • For affiliate marketing links, Google suggests adding the rel=”sponsored” tag to qualify a link as a good one
  • For guest posts, Google recommends marking any link using the attribute rel=”nofollow”.
For more information, visit the official Google page on how to qualify outbound links.

So, in the end, if Google understands that a link has been placed only for commercial purposes, and with the only reason to increase ranking, it will nullify the effect of those links.

And speaking of the devil, or moreover about external links, we can also spend some minutes talking about one of the main SEO techniques: backlinks.

What is a backlink?

A backlink is a link that a website creates to redirect to another website.

It’s a technique that falls under off-page SEO, and it’s pretty hard to get good quality backlinks organically.

A backlink is also a signal for Google that your website has relevant and important content that many more users would love to find.

Let’s say you have a website about electric vehicles and another website about tires, and one links to your other website using an anchor text and a keyword like “new electric vehicle”. A user clicks on this anchor and gets redirected to your first website, where he founds the new electric car you sell.

Google wants and needs to clean the content that users get when they write a query on the search bar, and since many websites use shady techniques to get more traffic and gain some online authority, Google ended up, we can say, removing benefits for those who create tons of small, low-quality backlinks.

The purpose of a backlink is to trick the Google algorithm into thinking that all those backlinks are true and organic.

What is wrong with this?


Google has always given relevancy to websites with many backlinks.

The higher the authority of the inbound backlinks, the better.

If your website receives many backlinks, it means that a lot of people have found your website interesting enough to promote it to their audience.

Long story short, a website can get 90,000 backlinks, and still not see any traffic improvement.


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