Keyword Research for Amazon and Ranking

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Amazon keyword research service and SEO

Are you selling on Amazon? Are you regularly performing keyword research for Amazon?

Have you ever felt satisfied with your eCommerce revenue? 

This is Huppyz, a digital marketing agency made of seasoned sellers that started long before the Amazon boom, and digital experts that have worked for Amazon and other major corps, but then switched to a digital independent life. 

What we might have in common with sellers and digital business owners is the fact that we keep a constantly fresh interest in working on the internet, and we love being successful with our digital works.

We have crystal clear memories of when some online advertisement came up with slogans like: “want to be economically independent? Sell on the internet with this course”. To be fairly honest, it was 2006, and this kind of ad is still around on some Taboola paid results today, and maybe, it was the right one to take to become rich.

But rich or not, we kept working on our digital dreams of being business owners, and today we are more than proud to be your online, no-bull digital marketing agency.

In case you don’t know yet, selling on Amazon can be a real dream or a nightmare, for some entrepreneurs.

Products can even be labeled as CRaP, and the eCommerce giant can ask you to pay more for the storage space, or you may get a lot of returns. Meanwhile, you still need to work on ranking the good products.

See, algorithms rank every single product on Amazon.

Algorithms come with no instructions, and often we can only theorize what is wrong with our optimizations.

The Amazon algorithm is well known under the name A9. 

SEO managers and marketers worldwide would surely pay thousands and thousands of dollars, if not much more, to get original insights from the A9 programmers.

As this will probably never happen, we can only count on our experience. When you optimize product pages and research keywords for years and years, you get to know how may the algorithm work, so you automatically end up with solutions that are proven to be effective for sellers to sell more items.

Remember: Amazon wants to sell, more and more, so it’s all about finding the best strategy for your products and brands.

Best 2020 Amazon Categories

Amazon ranking

First thing first, ranking always requires time.

Amazon rewards good and complaint sellers with products ranking, based on different methods.

The higher the rank, the more you sell. Right?

To rank higher on Amazon, as high as the first page positions, getting high-performing keywords is just the first step.

Amazon’s ranking is influenced by many factors.

Sales are the most important one, but with the new algorithm updates, Amazon doesn’t give the same importance to them as before, as many sellers have implemented black-hat solutions that have never been effective and just made Amazon more restrictive.

The only way to normally and steadily rank on Amazon is following the key factors:

  • Price
  • Product detail pages optimization and terms match relevancy
  • Seller profile score/authority
  • Customers feedbacks
  • Organic sales
  • Questions answered
  • Image quality and size
 

And we also have to keep in mind that:

  • Selling on Amazon is not immediate
  • Selling on Amazon requires a lot of optimizations
  • Amazon is very selective
  • Amazon doesn’t like poorly managed stores
  • An Amazon seller can quickly fail
 

In fact, simply because we have some precious keywords, we shouldn’t expect to sell more or better.

Selling better, sometimes, can also be more profitable than selling more. We have seen different sellers getting many, many returns for defective items, and how this affects the ranking and the monthly net revenue.

And forcing a product to rank, and have it looks like the best one on the planet, is usually not that smart as following an organic ranking strategy. It would be a lie and customers would easily discover it, and Amazon would penalize you. Oh, believe us: they can penalize every seller and vendor.

Quick recap; keywords are the first step, but many internal factors related to your eCommerce store optimization affect the ranking process.

Is very hard to be profitable on Amazon without a full 360° SEO and marketing strategy.

Amazon keyword research tools

How many Amazon keyword research tools are available?

A lot.

Probably, even more.

Some of them are useful to create PDPs, product detail pages, or revitalize a product listing, but these tools are all different.

Don’t get us wrong: the interface is usually pretty easy and friendly, and it’s super easy to get keywords with good volume and track them on the same page. 

But different tools to perform keyword research for Amazon rarely show the same results as all of the other ones, and this is due to the individual available database and software characteristics, so each tool is created to work by following certain conditions, that might suit – or not – your needs.

Many sellers end up using more than one keyword research tool for Amazon, with no prior knowledge of how SEO research should work, and then they get upset when Amazon doesn’t reward their products with a higher ranking.

SEO and Amazon Keyword Research = best results!

To efficiently use a keyword research tool, e.g., https://keywordtool.io/amazon, you have to be meticulous and be patient enough to surf the web looking for answers, as you have to wonder: “are the keywords suggested by this tool, useful on a 360° strategy?”. 

Will this keyword help me get more visitors to my product pages, or will increase my Alexa ranking?

Contexts and elements to take into consideration when doing keyword research are so many that is too easy to get confused. At a glance, you just want to look for the highest volume keywords, forgetting that these are the same your competitors would use to better rank their products.

Therefore, every single keyword strategy must be part of an overall bigger plan that includes Amazon SEO, off-page SEO (your website or your product detail pages), marketing, and branding.

We can rank products on Amazon in just a couple of days, using the right combination of SEO and SEM, but in our experience, this strategy only lasts until you can sustain the PPC prices, the SEO efforts, and you can avoid running out of stock.

Amazon keyword research: 3 simple steps

When you have to perform keyword research for Amazon, follow these steps:

  • Look at the competitor’s listings and analyze their title, bullet points, and description to understand what keywords they use to rank a product
  • Use a professional keyword research tool to get more in-depth data for your Amazon listings
  • Type everything related to your product on the Amazon search bar and collect terms that Amazon suggests you
 
 

Amazon keyword research search bar

Once done, remember to not change the listing too often, as this can interfere with the Amazon ranking.

We all do mistakes, so the most important thing to remember to perform Amazon keyword research is that if you love your online job and taking care of an Amazon store makes you feel satisfied, then there is no reason to give up if you can still keep afloat and economically support a better optimization plan.

Contact us in case you wish to start a professionally run Amazon SEO campaign.

You will get experienced and skilled support for your go-to-market strategy and Amazon’s new product launch strategies. 

Consider our Amazon keyword research service and contact us using the form, to receive a clear view of how far you can go with Huppyz.

Amazon product title optimization

Once you have some fresh keywords, you want to optimize the product title.

The product title is, for almost any existent eCommerce platform, a must. It has to be optimized.

The title is by far the first thing customers will see once landed on your store or product page.

To create a great and catchy product title you have to find the right balance between what the algorithm and the customers want.

High-volume keywords are not always the best ones. 

We have worked with clients whose products were getting better rankings with medium volume keywords, as these were the most relevant for their items, from a grammatical and natural point of view.

Adopting the right strategy to use the moderate volume keywords helped us get more visibility and sales, without wasting the client’s budget to win competitors over the PPC bids. 

Having a consistent budget is an enormous advantage to get better ranking results and sales.

We usually talk to our clients stating that, if the success of an Amazon account management service is entirely based on the budget amount, then there is a product or brand positioning problem.

Landing on Amazon and wishing to sell straight away after a few months, more than the big brands, is pure arrogance. And arrogance, in business, is almost always a problem, since it’s not based on data.

When optimizing a product page on Amazon remember to fulfill the backend information, such as backend keywords, also known as hidden keywords, using those terms that rarely fit on the product page.

Amazon keyword research and localization

If you sell on different marketplaces, it’s even more difficult.

When you expand your business to other countries, find the best way to get the right keywords for the country in which you are going to sell your product.

It means that you need to know something about that country, as the keywords offered by the automatic tools couldn’t be enough for your eCommerce.

Keyword research is a holistic practice that requires the combination of big data and market values.

If you have to be a data analyst to be sure of your results? It would be helpful, but unnecessary. 

If you successfully and independently run an Amazon store where you sell a lot of products, then we are interested in meeting and hiring you.

However, usually, since running an online store requires performing many tasks, different from each other, from data analysis to customer care, it’s hard to do all of this and over the years we have noticed how difficult it is to manage everything.

Is this your case? Contact us!

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